Academy software
Sports academy softwarefor football, tennis and padel programs.
Flow manages sports academies from enrollment to attendance: term programs, coach schedules, kids programs with family accounts, and parent payments collected over WhatsApp, in Arabic and English.
3 programs · 30 places
24 sessions · Coach + court · Tue & Thu 8:00 AM
Today · U10 Tennis
4:00 PM · Court 2 · Coach Rami
A few of the venues on Flow
What is sports academy management software?
Sports academy management software organizes training programs from enrollment to payment: term and program schedules, coach assignments, player groups by age and level, attendance, and parent payments with WhatsApp confirmations. Tennis and padel academies in three countries run their programs on Flow, part of 35,000+ bookings processed on the platform.
What parents see
Parents stay in the loop on WhatsApp
Confirmations, payment links and schedule changes arrive on the thread parents already use, and the assistant answers their questions at any hour.
Northside Padel
Business account
Daily operations
How Flow runs an academy
An academy runs on repetition: the same groups meet with the same coaches at fixed weekly times for a whole term. Flow keeps that structure intact and handles the exceptions around it.
Term programs
Build term-based programs with fixed weekly sessions and enrollment windows. A player is enrolled once, and the whole term of sessions is scheduled in one step.
Coach schedules
Each coach has a calendar covering group sessions and private lessons. Session logs record what every coach delivered, which keeps pay discussions grounded in a shared record.
Parent payments on WhatsApp
Parents receive a payment link on WhatsApp and pay by mada, Apple Pay or card through licensed local gateways. Confirmations and reminders arrive on the same thread they already use.
Kids programs & family accounts
A parent’s account holds their children, so one login books and pays for every child. Age groups keep each player in the right sessions.
Attendance per session
Coaches mark attendance in seconds, and parents can see that their child attended. Over a term, the record shows exactly who is engaged and who is drifting.
Packages & multi-location
Sell session packages with expiry windows beside term programs, and run several branches from one dashboard with scoped staff roles.
In their words
What some of our clients say
“They’re always open to feedback and willing to work with us to find solutions that fit our business needs.”
Read the full reviewShow less
What I appreciate most about the software is how user-friendly and flexible the platform is. The team is very responsive and supportive, and they’re always open to feedback and willing to work with us to find solutions that fit our business needs.
Trusted by academies
Some of the academies on Flow
Among the academies on Flow, Ryze Tennis runs its tennis programs, and Net Academy in Diriyah manages its racket-sports coaching on the platform. Gaby Reca Academy runs its padel coaching programs on it, and in Amman, Ballers combines court operations with its programs on the same system.
They are part of a platform serving more than 25 venues across three countries, with over 190 courts and spaces in 40+ locations. Flow has processed 35,000+ bookings for 28,000+ players and members, and delivered over 100,000 WhatsApp messages, many of them to parents confirming their children’s sessions.
Ryze Tennis
Tennis programs, court scheduling and coach management on Flow.
Net Academy
Racket sports academy in Diriyah with coaching programs on Flow.
Gaby Reca Academy
Padel academy managing coaching programs and player bookings on Flow.
Ballers
Sports club in Amman running programs, bookings and payments on Flow.
25+
Venues on Flow
40+
Locations
190+
Courts & spaces
35,000+
Bookings processed
100,000+
WhatsApp messages
Payments & compliance
Payments and communication parents actually use
Academy revenue depends on parents paying on time and staying informed. Flow meets them on the channels and payment methods they already trust.
mada, Apple Pay & cards
Parents pay with mada, Apple Pay, Visa and Mastercard through licensed local payment gateways, with settlement to your business bank account.
Tax-compliant e-invoicing
Every paid program, package and session generates a tax-compliant e-invoice automatically through your accounting system (Wafeq, Qoyod, Daftra, Zoho Books, Odoo or Oracle), including ZATCA e-invoicing where it applies, which keeps the books clean across a full term.
WhatsApp Business API
Session confirmations, schedule changes and payment reminders reach parents on the official WhatsApp Business API, and an AI concierge can answer their questions in the chat.
Spreadsheet import
Players, enrollments and package balances import from spreadsheets, so an academy can move mid-season without losing a single record.
Built with you
Ask for it. We build it.
Most booking software asks you to change how you run your business. We work the other way around. Your requests go straight to the team that builds Flow, and many of the features clubs use every day started as one venue’s idea.
- Features shipped in the last 3 months
- 600+
- New releases
- Weekly
Let us postpone a fixed session more than once
Show product photos on the POS
Create a discount while booking
Give each location its own contact number
Add custom fields to customer exports
Live for your venueFilter the WhatsApp inbox by location
Live for your venueShow coach utilization in reports
Live for your venueFAQ
Common questions about sports academy software
What does sports academy management software cover?
It covers enrollment into term programs, weekly session scheduling, coach calendars, attendance per session, family accounts for parents and payment collection. Flow adds WhatsApp as the channel for confirmations and payment links, in Arabic and English.
How do parents pay for their children’s training?
A payment link arrives on WhatsApp, and the parent pays by mada, Apple Pay or card through licensed local gateways. The enrollment confirms automatically, and reminders follow on the same thread if a payment is still open.
Can one academy run football, tennis and padel programs together?
Yes. Programs are defined per sport with their own coaches, age groups and schedules, and everything reports into one dashboard. Multi-branch academies add scoped staff roles per location.
How is attendance tracked across a term?
Coaches mark attendance per session from their own view, and the record accumulates across the term. Staff and parents see attendance history, which makes conversations about commitment specific instead of vague.
Can we bring in our current players and enrollments?
Yes. Players, enrollments and remaining package balances import from spreadsheets during setup, so the academy keeps its full history and most venues go live within days.
Can Flow add a feature specific to how our academy works?
Yes. Requests go straight to the team that builds Flow, and we review them with you. We shipped more than 600 features in the last three months, many of them first built for a single venue and then made available to everyone.
See Flow running on an academy like yours
Book a demo and we will walk you through term programs, coach schedules, attendance and parent payments, in Arabic or English.